48forty
Realm was hired to re-name and re-brand a pallet recycling company. We explored different brand personalities and had a few brainstorming sessions with stakeholders, and together, our teams arrived at the name 48forty Solutions. The most common pallet dimension in the market is 48”x40,” making the name immediately recognizable to both employees and clients.
After the name was complete we worked on a new logo, brand guidelines, and custom photography. I directed photoshoots at one of the plants in Southeast Atlanta and worked directly with the CMO on creating their brand guidelines.
