Birla Carbon

We needed to update the Birla Carbon website to better represent who the company is and offer resources for prospective business partners.

Birla Carbon has a wide variety of brand colors, after a competitive analysis, we decided to lean into the greens in their palette in order to differentiate themselves from competitors who tend to use blues, purples, and reds. Over the years we've done many photoshoots with Birla, so we pulled from our library and converted the images to black and white to highlight the richness of their product as well as keep the site from getting overly busy with color.

My Role: Art Direction, Design