In 2016 Realm launched a multi-pronged marketing campaign to bring in new business. The campaign was centered around a direct mail "marketing survival kit" equipped with a guide book, para-cord bracelet, map, pencils and a patch. The mail campaign was enhanced with a microsite, email campaign, and social media. I planned, ran and designed this campaign with custom illustrations and typography.
Since launching in April 2016, Realm has acquired 4 new clients as a direct result of these efforts.